Our bull sale has always been geared toward the commercial cattleman. The bulls we sell are produced by moderate-sized, easy-fleshing cows that have never been pampered. We feel it's extremely important for us to demand as much, or more, from our cows as our customers do from theirs. How many other seedstock producers follow this line of thinking?

     Our yearling bulls have been developed on a 100% grain-free ration for very moderate gains of only 2 pounds per day, while running in large traps for exercise and play. They won't be as big or as fat as bulls in other programs, but they will be well conditioned. We expect them to gain weight during their first breeding season. Very few yearling bulls can do that.

     Our 18-month-old forage-tested bulls have been developed on grass. They have never been shut up in a corral and have never been fed any grain. This program has a high fallout rate, but the survivors are rock-hard and ready for a heavy workload. Bulls that have been developed in this manner are unique to our program.

     We do not wash or clip our bulls for the sale and we do not break them to lead. Our customers are more concerned with a bull's soundness and breeding ability than with the way he looks on the end of a halter rope. Some of the bulls we sell won't even be registered. We have discovered that commercial ranchers have very little use for registration papers.

      When you come to our sale you'll notice we don't use an auctioneer and we don’t have the usual ringmen in preppy jackets and neckties that you see at most bull sales. Instead, we use our unique Cowboy Auction (see page 6 for details). It provides a very honest, simple and low-pressure way to purchase bulls.

     Over the years commercial ranchers have purchased over 96% of our bulls. Our prices will typically range from $1500 to $6000. A lot of really good bulls have been purchased for less than $3000. We have never had any "funny-money" bulls that sell for ridiculously high prices like you will see at other major bull sales. Most of those are the result of seedstock producers scratching one another's back in an attempt to increase their sale average and prestige. We refuse to play games like that.

     There will be a few seedstock producers at our sale, including some of our cooperative producers, who will be bidding on a few elite herd sire prospects. They will be there for the same reason you will be there. They have no place else to go to purchase bulls like the ones we offer.

     If you have questions about our program, our bulls, or our bull sale, please don’t hesitate to call us toll free at 1-800-311-0995, or send an email to Kit@PharoCattle.com. Our business is helping you — and we take it very seriously. We would welcome the opportunity to help you with your bull selections.