We prefer everyone to be in attendance on sale day. Realistically, however, we know there will be some scheduling conflicts and distance limitations. In these cases, we have arranged for you to be able to participate in our bull sale on an absentee basis. We have three Stay-At-Home options for you to choose from to complement our FREE and Afforda-BULL delivery options.

       When you register to participate via one of our Stay-At-Home options, make sure you select a delivery point. If you don’t do this when you register, there is a good chance your bull will miss his ride.

       In an effort to cover liability issues and to protect the buyer’s interests, we require that a Basic 30-Day Warranty be purchased for all bulls purchased through our Stay-At-Home options. The cost of this coverage is 2% of the purchase price. See page 12 for details. Bidders who are successful in making purchases via one of our Stay-At-Home options need to mail their checks to Pharo Cattle Company (address on back cover) as soon as possible after the sale.

     If possible, we invite you to stop by to evaluate the bulls prior to sale day. If distance is a problem, we can provide you with a videotape or DVD of all the bulls for home viewing — call 1-800-431-4452. The bulls can also be viewed online prior to the sale. Watch our weekly PCC Updates (emails) for details.

      Sight-Unseen Purchases. If you are unable to attend our sale, we can arrange to have someone confidentially handle your bidding for you. We guarantee that your bulls will be purchased at the lowest price possible. Your bids will never be used or abused! Over the years, 25 to 30 percent of our bulls have been sold to customers who use our Sight-Unseen (SUS) program.

     If you will allow us to help select the bull(s) that best fit your needs, we will guarantee satisfaction on your sight-unseen purchases. Please call Kit at 1-800-311-0995 or Gary Rhoades at 1-800-315-1970 so we can discuss your program and your needs. We know our cattle very well, and we are confident we can select bulls that meet your specifications. Some of our customers think we do a better job of buying their bulls than they do. Our Sight-Unseen (SUS) program takes most of the risk out of purchasing bulls. Helping you with your purchases, however, places a lot of responsibility on us, so please call early! Except for an emergency, all Sight-Unseen bids must be received by 5:00 pm on Saturday (three days before the sale). With the female sale and the pre-sale meeting taking place on Monday, we will be very hard to contact after Saturday.

      Internet Auction. Once again, our fall sale will be tied into an internet auction that will allow you to watch, as well as participate in, our Cowboy Auction from the comfort of your home — via your computer. For best results, this requires a high-speed internet connection. To register and/or apply to bid go to www.DVAuction.com. Please register early. Call Dan at 402-649-3172 if you have problems.

     The cost of this service is 2% of the purchase price. We will provide more details about this option in our weekly PCC Updates and PCC BULLetins. If you are not receiving our weekly emails, send your name and email address to Kit@PharoCattle.com.

   Superior Livestock Auction. Once again, we will be broadcasting our Fall Bull Sale to thousands and thousands of homes across the nation. Please call Superior Productions at 1-800-431-4452 to pre-register for your buyer number. At that time, they will give you the bid line number that you will use on sale day to place bids. We urge you to get registered as soon as possible.

     The sale will be broadcast via satellite on RFD-TV — Dish Network channel 231 and DirecTV channel 345. The sale will start promptly at 10:00 am.

      Superior Productions also offers the convenience of participating on the internet at www.SuperiorLivestock.com. Regardless of your internet connection, you will be able to view the same video feed as seen on television. The bidding process is the same — follow the auction on the internet and call the bid line number to place your bids. If TV coverage ends before the sale ends, go to the internet.