production is always more profitable than maximum production.
Bigger is not always better! Optimum production is the point
at which net profits are maximized. Profit is what we really
want to maximize.
Fit their environment. To achieve
optimum production we must produce cows that fit our environment,
instead of artificially changing the environment to fit our
cows. Since most ranchers have cows that are too big and inefficient,
they are forced to feed harvested and purchased feed to keep
their cows in production. This quickly takes most of the profit
out of ranching. We want a cow that can survive strictly on
what the ranch produces with minimum inputs. A cow ought to
be supporting the ranch, instead of being supported by the
In order to produce momma cows that fit our environment, we require our cows
to run on short native grass year-round with very little feed supplement.
the environment sort out the "good ones”, while we show absolutely
no sympathy for open, late or dry cows. They must produce and wean a calf every
year or they are culled. There are no excuses!
Desirable end product. We
not only want a cow that fits her environment; we also expect
her to produce a desirable and profitable end product. Her
calves must feed efficiently, and meet the requirements established
by the current beef industry. The current industry wants a
steer that can produce a 650 to 800 pound Choice carcass with
a Yield Grade of 3 or less.
Contrary to popular opinion, we believe it’s possible to produce ideal
replacement heifers and ideal feeding steers with the same bull. To prove this
point we enrolled our steer calves in a feed and carcass test three years in
a row. We are extremely pleased with the results. The averages are posted below.