little gets accomplished without someone making it happen.
Pharo Cattle Company has grown from a very small “mom
and pop” business to becoming a major player in
the world of seedstock production. That did not happen
on its own — and it is not the result of just one
person. It is time to give credit where credit is due.
I would now like to recognize a few of the most important
members of our behind-the-scenes team.
First and foremost, I need
to recognize my wife, Deanna. Deanna does an outstanding
job of juggling several different job titles. She is
a wife, mother, grandmother, hostess, bookkeeper, secretary,
hired hand, EMT and much, much more. There isn’t
much that Deanna can’t or won’t do. Deanna
is officially responsible for the management of the cowherd
on our home ranch. This gets her out of the office on
a regular basis — which she very much appreciates.
The next member of our behind-the-scenes
team that I want to mention is our son, Tyson
who has been working with and for Pharo Cattle Company
for the past 11 years. Tyson continues to assume more
and more management responsibilities as we all struggle
to fully understand the dynamics involved with management
succession. He is becoming more and more accustomed
to stepping out of his comfort zone.
The third member of the
team is my sister, Kathy Pelton. Kathy is our computer
specialist and office manager. Kathy takes raw data
from our producers and from our bull work days and
magically turns it into something we can use. She spends
many, many hours getting our sale catalogs ready for
the printers. I’m convinced Kathy has cut the
hours I used to spend on the catalog in half. She is
also in charge of clerking our bull sales.
Kathy’s husband, Rod
Pelton, has been working with and for Pharo Cattle
Company for over six years. Rod has the personality
and the ability to do just about anything he sets his
mind to — and to do it well. Rod is very mechanically
inclined. Among many other things, Rod is responsible
for equipment maintenance, the development of our yearling
bulls and after-sale bull transportation.
Jake Unruh started working
for Pharo Cattle Company in 2006 when we had over 25
miles of fence to build. Jake is a very talented, self-starting,
hard worker. He may be the best livestock handler we
have on the ranch. He is very patient and he knows
how to read cattle. Jake is ready, willing and able
to do whatever needs done — and he never complains.
The youngest member of our behind-the-scenes
team is Glenda Erker. Glenda works part time and is learning how to do some
of Kathy’s jobs — because no one else wanted to.
My brother, Kevin Pharo, has been helping out around
Pharo Cattle Company for a little over one year. We refer to Kevin as “The
can organize any mess — no matter how big. Kevin is also a master at tree
trimming. Kevin is able to do whatever needs to be done.
Gary Rhoades continues to
be willing and able to fill in the gaps around sale
time. He makes and receives hundreds of phone calls.
Gary is almost always on hand to help Tyson and me
Weston Walker has been doing
an excellent job representing Pharo Cattle Company
in Missouri and other parts of Fescue Country. We have
started using him as the featured speaker at some of
our Herd Quitter meetings. Weston is also willing and
able to help customers with our unique Quick Sort program,
as well as with sight-unseen bidding.
In the summer of 2004, we
created a Cooperative Producer (CP) Board of Directors.
This board is made up of six cooperative producers.
I try to meet with them monthly. They act as an advisory
board to help Pharo Cattle Company with goals, visions
and policy — as well as to help us deal with
various problems as they arise. Our 2012 CP Board of
Directors includes Toby Foland, Dave
Gwyn, Cody McDaniel,
Ryan Shay, Garth Lloyd and Al
I learned a long time ago
that if you surround yourself with GREAT people they
will make you look good. I appreciate all the people
who make up our behind-the-scenes team.