We prefer everyone to be in attendance on sale day. Realistically, however, we know there will be some scheduling conflicts and distance limitations. In these cases, we have arranged for you to be able to participate in our bull sale on an absentee basis. Once again, we have three Stay-At-Home options for you to choose from to complement our FREE and Very Afforda-BULL delivery options.

      When you register to participate via one of our Stay-At-Home options, make sure you select a delivery point. If you don’t do this when you register, your bull may miss his ride.

       In an effort to cover liability issues and to protect the buyer’s interests, we require that a Basic 30-Day Warranty be purchased for all bulls purchased through our Stay-At-Home options. The cost of this coverage is 2% of the purchase price. See page 12 for details.

     We invite you to stop by to evaluate the bulls prior to sale day. If that’s not possible, we can provide a video tape or DVD of the bulls for home viewing — call Superior Productions at 1-800-431-4452. The bulls can also be viewed online prior to the sale. Watch our weekly emails for details.

      Sight-Unseen Bidding. If you are unable to attend our sale, we can arrange to have someone confidentially handle your bidding for you. We guarantee that your bulls will be purchased at the lowest price possible. Your bids will never be abused! Over the years, 25 to 30 percent of our bulls have been sold to customers who use our Sight-Unseen (SUS) program.

    If you will allow us to help select the bull(s) that best fit your needs, we will guarantee satisfaction on your sight-unseen purchases. Please call Kit at 1-800-311-0995, Weston Walker at 1-800-735-7790 or Gary Rhoades at 1-800-315-1970 so we can discuss your needs. Our Sight-Unseen (SUS) program takes most of the risk out of purchasing bulls. Helping you with your purchases, however, places a lot of responsibility on us, so please call early! Except for an emergency, all Sight-Unseen bids must be received by 5:00 pm on Friday, April 15 (three days before the sale).

      Internet Bidding. Superior Productions offers the convenience of bidding via the internet at www.superiorclicktobid.com. Regardless of your internet connection, you will be able to view the same video feed as seen on RFD TV. To use this option, go to www.superiorclicktobid.com and follow the outlined steps. You will receive an email confirming your membership. Then you need to go back online, sign in and get registered to bid for the PCC Bull Sale. When you register to bid, be sure to ask Superior to email you their PCC Click-To-Bid tutorial. This will provide exact instructions on how to participate in our unique Cowboy Auction via the internet.

    Phone Bidding via RFD TV. Superior Productions will broadcast our Fall Bull Sale to thousands of homes across the nation on RFD-TV — Dish Network channel 231 and DirecTV channel 345. Please call Superior Productions at 1-800-431-4452 to register to bid. At that time, they will give you a PCC buyer number and the bid line number that you will use on sale day to place bids. We urge you to get registered as soon as possible.

Paying for Purchases. Repeat customers who make purchases via one of our Stay-At-Home options will be contacted after the sale and asked to mail a check to Pharo Cattle Co. (address on back cover) as soon as possible after the sale. We will trust you — until you prove you cannot be trusted. ACH Transactions (Electronic Funds Transfer). We now have the capability of handling your bull purchases by using an Electronic Funds Transfer. This has proven to be very quick and easy for everyone involved. If you choose to utilize this payment option, call us at 1-800-311-0995 before the sale. We will need permission to make an electronic draw from your account. NOTE: This payment method will be required of all new customers who purchase bulls through one of our Stay-At-Home options.