We Believe

We believe… cow-calf producers should be encouraged to be all they can be.   That is what motivates and drives us here at Pharo Cattle Company.  That is what gets us up in the morning.   That is what brings us together.   Once you see and understand what is possible, you can’t help but share those possibilities with all who will listen.   We believe the future of most family farms and ranches will be dependent on their ability to break away from the status quo, herd-mentality way of thinking.  

AI Breeding

We are in the middle of our AI breeding season at PCC Headquarters in Colorado.   For those who don’t know, AI is short for Artificial Insemination.   This will be an intense, 10-day project that will include lots of time on the back of a horse.

Six-year-old Braylee Pharo has been helping us – or, perhaps I should say, we have been helping her.   In the picture below, Braylee is herding some heifers home to be bred.   She said, “I can get them.  

Game Changer

Pharo Cattle Company is on the verge of something really, really, REALLY BIG – a Game Changer like no other!   We started sharing bits and pieces with our customers in March.   This is the first mention of it, however, to rest of the world.   This is EXCITING times TWENTY!   In the last few months, all of the pieces of the puzzle have miraculously been falling into place.   Many PCC customers will soon be receiving a premium of $75 to $120 per head on their calves.  

The Last Five Years

I found the graph below in the latest Market Summary sent out by Cattle Range.  Much has happened within the last five years.   Five years ago, we were receiving record-high prices for our cattle.   Life was good!   We were ranching in the very BEST of TIMES!   What happened next was totally beyond our wildest dreams.   Prices continued to increase at unbelievable rates through 2014 and into 2015.

All good things must come to an end!   What goes up,

With the Next Generation in Mind

As manager of your farm or ranch, it is your responsibility to make decisions with the next generation in mind.   You need to create a very profitable and enjoyable business that the next generation will be anxious and excited to become a part of.   Pharo Cattle Company would like to help you in this endeavor.

Quote Worth Re-Quoting –

“It is easy to dodge our responsibilities – but we cannot dodge the consequences of dodging our responsibilities.”   ~ Josiah Stamp

You May Be A Rancher If…

  1. Your dog rides in the truck more than your wife.
  2. You’ve never thrown away a 5-gallon bucket.
  3. You have used baling wire to attach a license plate.
  4. You have used a chainsaw to remodel your house.
  5. You have fibbed to a mechanic about how often you greased a piece of equipment.
  6. You have driven off the road while examining your neighbor’s livestock.
  7. You have borrowed gravel from the county road to fill potholes in your driveway.

Eliminate the Need for Fly Control

The hottest topic within the beef industry is fly control.   When confronted with a problem, most producers are quick to spend an inordinate amount of time, energy and money treating the symptoms – while they totally ignore the problem.   Folks, if we never work at solving the problem, we will never get rid of the problem – and it will continue to become a bigger and bigger problem.

I have always believed many of the problems we encounter in the cow-calf business have a genetic factor.  

The Hidden Cost of Big Calves

We all know big birth weights can be disastrous in a first-calf heifer program because of increased labor and death loss.   However, there is a hidden cost associated with big birth weights that few ranchers have considered.

Birth weight is highly correlated to a calf’s gestation period.   Studies have shown big calves have longer gestation periods.   We’ve personally seen instances where big 90-pound calves have gestation periods that are 20 days longer than 70-pound calves.   I have heard of gestation periods in other herds that are as much as 10 days longer yet.

PCC Down Under

We are very excited to announce that Pharo Cattle Company is making plans to host its first-ever bull sale in Australia.   The demand for our low-input (high-profit) genetics has been growing by leaps and bounds in recent years.   Aussie cow-calf producers, for the most part, are think-for-themselves individuals who are not afraid to think outside the status quo herd.         

We are forming a partnership with Furracabad Station in New South Wales.   Furracabad Station has been purchasing some of the very best PCC Angus bulls.   They are mating large numbers of non-pampered,

Horse Terminology Explained

  • Good Mover:  Runaway
  • Spirited:  Psychotic
  • Excellent Disposition:  Never been out of the stall
  • Bold:  Runaway
  • Well-Bred:  Sire and Dam are also brother and sister
  • Athletic:  Runaway
  • Needs Intermediate Rider:  Runaway
  • Event Prospect:  Big,

Let the Fun Begin

The Price-Rollback Sale is officially underway.   There are 23 PCC Solar Bulls to choose from – nine in Colorado, eight in Texas and six in Missouri.   These bulls are priced from $3500 to $6000.   Some of these bulls would have sold for $8000+ had they sold in our spring bull sales.   The prices on these bulls will be ROLLED BACK $250 every day until they are sold.

Open the links below for more information.  

What is a Paradigm?

Although the word “paradigm” has been a part of the English language since the 15th century, it never received much use until the 1960s.   We didn’t hear the word used much in agricultural circles for another 20-plus years.   Pronounced “para-dime”, the word has always been defined as “one that serves as a pattern or model.”   Since the 1960’s, we have used the word paradigm to refer to a set of assumptions, concepts and practices that constitute the way we view the world around us.   Therefore, a paradigm shift would involve rejecting one worldview in favor of another one.  

Held Captive

Elephants have been trained and used by humans for over 4000 years.   How is it possible for a 180-pound man to restrain an 11,000-pound elephant with a piece of rope and a wooden stake?

When an elephant is very young, it is tethered to a wooden stake driven deep into the ground.   This stake is physically able to hold the young elephant despite repeated attempts to escape.   After many unsuccessful attempts to escape, the young elephant eventually believes escape is impossible.   This belief is carried into adulthood.  

Hair Shedding

Hair coat is the best indicator of animal health and well-being.   A healthy beef animal will have a vibrant-looking hair coat – slick and shiny in the summer and cuddly-looking in the winter.   In contrast, an unhealthy animal will have a dull, dead-looking hair coat.

An animal’s ability to shed off quickly and completely in the spring is a very important trait to select for.   The late Jan Bonsma had much to say about this subject.   Among other things, he said,

Heat-Tolerant Composites

Pharo Cattle Company has had Angus, Red Angus and Polled Hereford cattle with substantial heat tolerance for most of two decades.   For the past ten years, we have been experimenting with the creation of a slick-haired, heat-tolerant composite that would be even more suited to climates with high heat and humidity.

To date, we are most satisfied with the results of breeding our slick-haired Red Angus females to Mashona bulls.   Mashona is an indigenous breed from Africa that originated with the Shona people in Zimbabwe.  

The Herd Quitter Concept

From the inception of Pharo Cattle Company, we have always been very different from the status quo beef industry.   In the mid-1980s, we realized the beef industry was headed in the wrong direction at a high rate of speed.   While nearly everyone was focused on increasing the size and individual performance of their cattle, we said, “It doesn’t matter how big your cattle are or how fast they can grow if they are NOT profitable.”   We decided to provide an alternative to the “bigger is better” way of thinking.

Results for All Three Spring Sales

All total… we sold 429 low-maintenance PCC Solar Bulls in our three spring bull sales for an average price of $5505.   Below is an analysis of our three bull sales – broken down by Breed, Calving Ease, Fleshing Ability, Disposition and Overall Rating.   These traits are evaluated and scored using our unique 5-star system.   In this system, 5-star is the best and 1-star is the worst.   Three-star is average, except for calving ease.   Two-star calving ease is average for the Angus and Red Angus breeds.

More Traditions and Sayings

There is evidence that the origin of some of these traditions and sayings are not 100% true. Nevertheless, I find them interesting. The following are a few more theories about life in England during the 1500s.

  • With the thick thatched roofs that were filled with all sorts of bugs and animals, it was impossible to keep things from falling from the roof into the house. That posed a real problem in the bedroom where bugs and droppings would fall on the beds. A bed with four tall posts that held a cloth covering offered some protection.