Pharo Bashing and Bragging Rights

When I get bored, I sometimes lurk around on a few cattle-related internet forums.   I find this quite entertaining.   This also keeps me up to date on what members of the status quo herd are thinking.   There are more than a few self-proclaimed experts who appear to be totally void of common sense.   I find it interesting that most of the members of these forums use made-up names.   I suspect this allows them to say things they would not say if their true identity was known.

Every now and then… I will discover that Pharo Cattle Company has been the topic of discussion.  

Winter Calving

Without fail, members of the status quo beef industry start talking about calving every January.   Several beef publications start sharing articles and advice on calving.   Members of most internet forums start sharing their stories and thoughts.   There is much talk about calf warmers, blankets and sheds.   There is much talk about calving barns and remote cameras.   There is much talk about calf carriers and sleds to haul the froze-out, newborn calves to the barn – or house.

Soon we will be hearing horror stories about calving in the snow and sub-zero,

Food for Thought

The following quote has been attributed to Thomas Edison.   I think it speaks volumes about the status quo’s herd-mentality way of thinking – or lack thereof.

“Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.”

In my opinion… it’s not that 85% of the people would rather die than think; it’s that they are simply too lazy and/or too afraid to think for themselves.  

Serious about Calving Ease

We are serious about calving ease – because our customers are serious about calving ease.   It doesn’t matter how much growth potential a calf has if it is born dead.   Dead calves have distressingly low weaning weights.   No one has even come close to selling as many genuine calving ease bulls as Pharo Cattle Company sells.

Contrary to what your neighbors think… calving first-calf heifers can be very easy and enjoyable.   Most of our repeat customers are calving their heifers out on open range (green grass) with their mature cows.  

Worth the Wait

Our Spring Bull Sales will be among the last bull sales of the season – but we think they will be well worth the wait.   Where else can you find bulls that were produced by efficient, easy-fleshing, moderate-sized cows that have never been pampered?   Where else can you find bulls that can reduce cow size and maintenance requirements – without cheating you on pounds?   Where else can you find bulls that are guaranteed for calving ease?   Where else can you find bulls that can breed more cows for more years?  

PCC Star Ratings

In addition to EPDs, weights, ratios and ultrasound data, Pharo Cattle Company provides star ratings for the following traits on our sale bulls.   A 5-star rating is the best – with 3-star being about average. 

  • Disposition
  • Calving Ease
  • Cow Longevity
  • Udder Conformation
  • Low Maintenance
  • Fleshing Ability
  • Thickness
  • Muscling
  • Masculinity
  • Overall Rating
  • Hair Coat
  • Fly Resistance

NO ONE else in this business has even attempted to provide you with as much useful information as we do.  

The Ten Cannots

By William J. H. Boetcker (1873 – 1962)

  1. You cannot bring prosperity by discouraging thrift.
  2. You cannot help small men by tearing down big men.
  3. You cannot strengthen the weak by weakening the strong.
  4. You cannot lift the wage earner by pulling down the wage payer.
  5. You cannot help the poor man by destroying the rich.
  6. You cannot keep out of trouble by spending more than your income.

In The Beginning…

In the beginning, God created the cow to eat the grass and other forages that man was not able to eat or digest. I’m sure God’s original cow was very efficient at converting low quality forages into milk and meat. Because of her unique four-stomach digestive system, she was able to eat and digest plants that could not be utilized by man or most other animals. I don’t know what color she was and I don’t know what shape or size she was, but I do know she had the genetic ability to adapt to many different environments.

Make Things Happen

Most people don’t make New Year’s Resolutions because they never keep them.   They view them as a waste of time.   On top of that, it is discouraging and depressing when they realize they failed to keep the resolutions they made.   However, some people have a very good track record with goals and resolutions.   They view them as tools to create their future.   These people seem to accomplish more in one year than most people accomplish in 10 or 20 years.   What is the secret of their success?

Random Thoughts from the Corner Chair

Happy New Year to all.

By Brett Pharo (January 1, 2018)

It was quite a ride in 2017.  Not always fun, but certainly interesting.  Much of the interest has been due to it being the first year of Donald Trump’s presidency.  For better or worse, whether you like him or hate him, his election has illuminated much about America.  As has been said, the election of Trump did not cause the hatred and intolerance of the “Liberals.”  It just exposed them.  Believe me,

Does the World Need What We Produce?

To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the world needs the beef they produce.   Nearly all of the producers will raise their hand.

Folks, don’t ever be deceived into thinking the world needs what we produce.   It doesn’t!   Believe it or not, the world would be able to function quite well without us and without the beef we produce.   Beef is a great-tasting,

Thin Steaks

I recently read an article in the Washington Post entitled “Cattle Have Gotten So Big Restaurants and Grocery Stores Need New Ways to Cut Steaks.”   Let me remind you, the Washington Post is NOT a beef industry publication.   However, it is read by thousands and thousands of beef consumers.   I will share a Few Excerpts from This Article along with my thoughts – for your consideration.

If you’ve dined at a steakhouse recently or grilled a rib-eye for dinner,

Price Rollback Sale Info

We recently took inventory and discovered we have 12 PCC Solar Bulls we need to find new homes for.   These bulls were pulled from our Nebraska and Colorado bull sales for various reasons.   They are good to go.   This offering includes eight Angus bulls and four Composite bulls.

Because we want to sell these bulls before the end of the year, we are going to sell them via our unique Price-Rollback Sale.   The bulls will sell on a first-come basis – at the posted base price.  

Ten Steps To Double Your Profits


If cow-calf producers want to have a prosperous future, they will need to make some major changes.   The sooner they take the first step, the sooner they will reach their destination.   I will review 10 steps required to get on the right road.   These steps are not difficult – but they will require a paradigm shift.

  • Step 1…   Focus on pounds and profit per acre – instead of per animal.   There is a BIG difference.  

Top Ten Reason Ranch Trucks are Never Stolen

10. They only have a range of 20 miles before they break down or run out of gas.

9.   Only the owner knows how to operate the door.

8.   It is difficult to drive fast with all the fence tools, grease rags, ropes, chains, syringes, buckets, boots, hay, and loose papers flying around the cab.

7.   It takes too long to start and the smoke coming up through the rusted-out floorboard clouds your vision.


The Monkey Story

This is a story I used to share in several of my presentations.   It makes a point that most cattlemen need to hear.

First, you start with a cage containing five monkeys.   Inside the cage, hang a banana on a string and place a set of stairs under it.   Before long, a monkey will go to the stairs and start to climb towards the banana.   As soon as he touches the stairs, spray all of the monkeys with cold water.

After a while, another monkey makes an attempt with the same result – all the monkeys are sprayed with cold water.  

Top Ten Reasons to Keep that Cow One More Year

10. To cull her, you’d have to catch her first.

 9. She was your dad’s first 4-H project.

 8. If there were an EPD for wrecking mineral feeders, she’d be a trait leader.

 7. She’s been in the spring herd and the fall herd several times each — you just can’t buy that kind of experience.