Dare To Be A Contrarian

No matter what the business is, very few in that business will ever have a competitive advantage.   Why is that?   The reason very few people will ever have a competitive advantage is because nearly everyone is essentially doing the same thing everyone else in their business is doing.   They are part of the status quo herd.   It is impossible to be above average if you are doing what everyone else is doing.

I’m sure many PCC subscribers are thinking it would be very difficult, if not impossible, for them to acquire a competitive advantage.   Ironically, that is precisely why competitive advantages are so readily available – but only for the few who have the ability to think outside the herd.   The reason most producers will never have a competitive advantage is because they are afraid to leave the so-called “comfort” of the status quo herd.   They are content with being average.   They fail to realize they must be different to truly excel.   The first step to becoming extraordinary is to stop being ordinary.

No matter what the market and the weather are doing, a few producers will always be increasing their wealth while everyone else is doing good just to break even.   How can that be?   The few who make most of the money are contrarians or Herd Quitters.   They do the opposite of what members of the status quo herd are doing.   They sell when everyone else is buying.   They buy when everyone else is selling.   They focus on increasing production per acre while everyone else remains focused on increasing production per animal.   They think for themselves while everyone else is adhering to the status quo, herd-mentality way of thinking.

I know from personal experience that it is not always easy to be a contrarian or a Herd Quitter.   It is not always easy to do what your neighbors would never think about doing.   It is not always easy to be criticized and ridiculed by so-called “leaders” within the beef industry.   Being a contrarian or a Herd Quitter may not be easy – but it will ALWAYS be worth the effort.   The most successful people throughout history (those who made history) were contrarians.   I encourage you to seriously consider the benefits of being a contrarian.

We want to help…   Pharo Cattle Company does much more than just sell bulls.   We provide a program and a way of thinking that are focused on increasing profit and enjoyment – in good times and in not-so-good times.   Our low-maintenance bulls are just one part of this program.   Our business is helping you – and we take it very seriously.

 

Quote Worth Re-Quoting –

“Most people would rather fail conventionally than succeed unconventionally.   This is why 1% of the U.S. population earns 37% of the national income.   Following the crowd is not the way to achieve wealth.”   ~ Allan Nation

 

4 responses to “Dare To Be A Contrarian

  1. How about some basic practical pointers where to start ? I have had a lot of your philosophy but being in another country (South African highveld) I must say that to me its all just talk. How about a kind of mentorship program to give more practical input ?
    I would pull my front teeth (by way of speech) to attend one of your bull workdays for I know how much can be gained from that but its simply impossible for me to do .

    Any reply will be greatly appreciated.

    1. Louis, we will have a producer from South Africca at both of our bull workdays. Status quo producers are the same in South QAfrica as they are in America. They have spent their entire life trying to increase production per animal — insdtead of production per acre or haectare. Consequently, they have big, high-maintenance cows. They also do a very poor job of managing their forage resources. Do the opposite and you will be a contrarian. You will probbaly be able to increase your profit per hectare bu 50% to over 300%

  2. Good morning Kit,
    I like the new format and you are correct, this makes it a lot easier for me to share great ideas and information about the PCC product and Herd Quitter philosophy. For me, this article, while about the beef is so applicable to other ventures and by way of connections to life in general would make one powerful sermon.
    “It is not always easy to do what your neighbors would never think about doing. It is not always easy to be criticized and ridiculed by so-called “leaders . . . Being a contrarian or a Herd Quitter may not be easy – but it will ALWAYS be worth the effort.The most successful people throughout history (those who made history) were contrarians.”
    As I recall and I believe you have pointed out on more than one occasion, Jesus most definitely would be called a Herd Quitter.
    I might just have to borrow this idea if that is alright with you for a children’s message. Kids as well as adults need to know, going with the flow will just take you downstream like the rest of the floatsom.
    Have a blessed day.
    William Stilianessis
    Highland Farms of Vermont

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