Bend in the Road –

Helen Keller once said, “A bend in the road is not the end of the road… unless you fail to make the turn.”   That is a very simple, yet profound, statement!   It applies to all people in all walks of life.   It has application for me – and it has application for you!

What word can we use to define a “bend in the road”?   The first word that comes to my mind is “change.”   Change is a normal part of life.   It is also a normal part of business.   Nothing stays the same.   The present is different from the past and the future will be different from the present.

The sooner we make the turn in the road, the better off we will be.   Unfortunately, most people hate change.   Some hate change so much they resign themselves to being content with where they are.   At that moment, their life is no longer enjoyable – and/or they start going out of business.

I encourage you to think about where your life and/or your business is going.   Have you missed a few turns in the road?   Are you as healthy and as happy as you would like to be?   Is your business as successful as it should be?

What changes do you need to make?   Once you identify the changes you need to make, MAKE THEM!   Do it NOW!   Procrastination is NOT your friend!   Once you get back on the road, continue to watch ahead for future bends in the road.   When you come to a bend in the road, make the proper adjustments – and Keep On Truckin’!      

Since most of our subscribers are cow-calf producers… I want to get a little more specific (and personal) with this discussion.   Are you expanding your cow/calf business and/or building wealth – or are you just getting by?   If you’re not expanding your business and/or building wealth, you probably failed to make a turn or two.

The beef industry is not the same today as it was 50 years ago.   Much has changed – and yet nearly all of today’s cow-calf producers operate as though nothing has changed.   It’s no wonder so many are struggling to make a decent living.   They forget how much things have changed in the last 50 years.

Fifty years ago… land could be purchased or leased for one-tenth what it costs today.   That’s a BIG DEAL – especially for those who did not inherit a family farm or ranch!   Fifty years ago, you could purchase a new pickup for less than $5000.   Gasoline could be purchased for 25 cents per gallon.   In the last 50 years, the cost of inputs has risen four times faster than cattle prices.   If you think this trend will not continue, then you better think again.

If you are a cow-calf producer… your survival is dependent upon your ability to change with the times.   It’s not too late for most producers to make the necessary changes – but time is of the essence.   If you have not already done so, NOW is time to Change Horses – and NOW is the time to get started on the Ten Steps to Double Your Profits.

Leave a Reply

Your email address will not be published. Required fields are marked *