If success was easy, everyone would be remarkably successful. Unfortunately, very few people can be classified as remarkably successful. Success, however, does appear to be easy for some people. If you look closer, you will discover those people are very driven and focused. They make things happen. They see opportunities most people miss. They are not afraid to step outside their comfort zone. They are not afraid to try what others say cannot be done.
We believe there will be more opportunities for you and your family operation to advance in the next ten years than there have been in the last 30 years – but only if you are able to break away from the status quo, herd-mentality way of thinking. The future belongs to those who are able to think for themselves. The future belongs to those who can successfully transition to a low-input (high-profit) program that is focused on increasing pounds per acre (profit) – instead of on increasing pounds per cow (bragging rights).
Everyone has some unique competitive advantages based on their location, their personality, their experiences, their acquaintances, etc., etc. Most producers, however, will never take the time to identify their competitive advantages because they are afraid to leave the so-called “comfort” of the status quo herd. They fail to realize they must be different to rise above the herd. The first step to becoming extraordinary is to stop being ordinary. Don’t be afraid to dream. Dream BIG while you are at it!