Three Keys to Financial Success

Status quo cow-calf producers are getting by – but most would not consider themselves to be financially successful.   Truth be known, in a ten-year period, status quo producers are doing very well just to break even.   Well over half of them won’t break even.   In a nutshell, there are three keys to attaining real financial success in the cow-calf business.

1. Reduce and eliminate expenses
2. Increase pounds per acre
3. Sell calves for a premium

Reducing and eliminating expenses is easier than most cow-calf producers think – but it will require a slight paradigm shift.  

Hottest Topic in Nebraska

There was a tremendous amount of talk and excitement at the Nebraska Bull Sale about PCC’s Grass-Fed Beef Alliance with Cactus Feeders and Tyson Foods.  Cow-calf producers are thrilled to be receiving big premiums for their calves and yearlings.  Everyone wants to be involved.  More than once I heard someone say, “This is a No-Brainer!If you would like to know more about this program and how you can participate, make plans to attend our pre-sale meeting Sunday night in Burlington,

The Three Cs

Circumstances are where you are right now.  You had no control over some of your circumstances.  Circumstances of your birth and childhood, for example, are not the result of any choices you made.  Other circumstances, however, are the consequence of choices you have made.

Choices are what you make happen to alter your circumstances.  The choices or decisions you don’t make can have as much of an effect on your circumstances as the choices and decisions you do make.

PCC’s Grass-Fed Alliance

There continues to be a tremendous amount of excitement about PCC’s Grass-Fed Beef Alliance with Cactus Feeders and Tyson Foods.  Everyone is anxious to see how the steers in in our trial run perform and grade.

We have already procured 2000 head of PCC calves for late fall delivery.  Tim Goodnight is in the process of going through customer surveys to identify cattle for deliver next spring.  Cow-calf producers are thrilled to receive a $75 to $120 per head premium for their calves.

If you would like to know more about this unique program and how you can participate,

The Total Program

Pharo Cattle Company does much more than sell bulls.  We provide a program and a way of thinking that are focused on helping you make your business as profitable, enjoyable and sustainable as possible.  Our ultra-low-maintenance bulls are just one part of this program.  We also provide a way for you to receive a substantial premium on your calves.  There are several reasons our customers are the happiest and most profitable cow-calf producers in the world.

Create Your Future

We believe… people have the ability to create their own future.  Yes, we know many things are totally out of our control – but we also know many things are within our control.  The key is to focus on the things we have control of – and take action.  Make things happen!  The world is full of people who just sit around waiting for something to happen.

Quote Worth Re-Quoting –

“Some of the world’s greatest feats were accomplished by people not smart enough to know they were impossible.” ~ Doug Larson


Willingness to Change

Whether you want to believe it or not, your long-term success in the cow-calf business will be dependent on your willingness to make some changes.  Cattle prices will continue to go up and down – while the cost of inputs will continue to go up.  In the last 50 years, the cost of inputs has risen four times faster than cattle prices.  As time moves on, more and more producers will fail to have enough income to cover their expenses.


Those who would like to increase their long-term,

Reaching Your Destination

Kim Barker, a longtime PCC customer in Oklahoma, shared the following C.S. Lewis quote with me.  This is a powerful quote.  It has application for everyone I know – including me.

“Progress means getting nearer to the place you want to be.  And if you have taken a wrong turn, then to go forward does not get you any nearer.  If you are on the wrong road, progress means doing an about-turn and walking back to the right road; and in that case the man who turns back soonest is the most progressive man.”  ~ C.S.

Grazing Through the Snow

These bulls are being developed on grass in northern Nebraska, in preparation for our Nebraska Bull Sale on October 27th.  Notice the snow on their noses.  This indicates they were grazing through four to five inches of snow.  Notice the condition these bulls carry.  Fleshing ability has been bred into these bulls – NOT fed in.

The New Frontier

The status quo beef industry is a result of a time when land was unbelievably cheap – at least by today’s standards.  It is also a result of cheap feed and cheap fuel.  Gasoline could be purchased for only 25 cents per gallon in the early 1970s.  Labor was cheap – and equipment was cheap.  The status quo way of doing things made sense 40 to 50 years ago.  Unfortunately, that era is over – and it ain’t coming back.  Ready or not, we are entering the New Frontier in Beef Production.

More Than A Catalog

We have four boxes of sale catalogs at PCC Headquarters.  In addition to cataloging 400 grass-developed Solar Bulls for our two fall bull sales, this catalog contains over 10 pages of common-sense information that you won’t find anywhere else.  If you are interested in learning more about the New Frontier in Beef Production, we would be glad to send you a catalog.

Our program has always been focused on helping you make your business as profitable, enjoyable and sustainable as possible.  We want to help you increase your pounds and profit per acre. 

Does Justification Make It Right?

I continue to get emails and phone calls from ranchers who do their best to justify what they are doing.  The fact that they call me makes me think they are beginning to question some of the things they have been doing.  They tell me why they have big, high-maintenance, hard-keeping cows that weigh 1200 to 1500 pounds.  They tell me why they still calve in the winter months.  They tell me why their labor and feed expenses are three to four times higher than they really need to be.

We Believe…

We believe the future looks very bright for those who are willing to change with the times.  People who have an open mind will continue to learn.  Consequently, they will find it easy to make the necessary changes.  In contrast, those who refuse to think or to look outside the box (paradigm) they have put themselves in will not be able to make the necessary changes and adjustments to keep up with the future.

Fake Meat

The hottest topic within the beef industry is fake meat and meat alternatives.  I am definitely not an expert on this subject – but I would like to share a few thoughts.  I guarantee this will be totally different from everything else you have heard or read about fake meat.  I’m quite sure I will upset some – but it won’t be the first time.

Veggie burgers have been around for over 30 years – but they never did gain much popularity.  When I first heard the latest talk about creating fake meats,

Fertility… the Most Important Economic Trait

Cow-calf producers who make a living from their cows know fertility is by far the most important economic trait. University studies have shown reproductive traits are twice as important as growth traits, which are twice as important as carcass traits. Ironically, the status quo beef industry has been selecting almost exclusively for growth and carcass traits for the past 40 years – at the expense of reproduction.

For at least 40 years, academics have told us that the heritability of fertility is very low – so low we shouldn’t waste our time selecting for it.

PCC’s Grass-Fed Alliance

As you know, PCC recently formed an alliance with Tyson Foods and Cactus Feeders to produce a high-quality, grass-finished beef product. This product will be All Natural. It will compete with imported grass-fed beef. There is a difference between grass-fed and grass-finished. Any old cow that eats grass can be classified as grass-fed. Grass-finished beef, on the other hand, is well-marbled beef that provides a very enjoyable eating experience. Most of the imported beef is very lean.

This alliance also includes many PCC customers. We have 2000 calves and yearlings contracted for fall delivery.

Dare to be Different

No matter what the business is, very few people will ever have a competitive advantage.   Why is that?   The reason very few people will ever have a competitive advantage is because nearly everyone is essentially doing the same thing everyone else in their business is doing.   They are part of the status quo herd.   It is impossible to be above average if you are doing what everyone else is doing.

I’m sure several PCC subscribers are thinking it would be very difficult,