The Next Generation

Every generation plays an important part in the success or failure of the family business.   The decisions you make (or don’t make) could have a profound effect on the future of your family.   As manager of your family farm or ranch, it is your job to make decisions with the next generation in mind.   Unfortunately, I see far too many cow-calf producers procrastinating and taking the “stick your head in the sand” approach to management.   Ignorance may be bliss – but it is a very poor management strategy.

We still believe… there will be more opportunities for you and your family operation to advance in the next five to ten years than there have been in the last 20 years – but only if you are willing to break away from the status quo,

How Big is Big Enough?

According to the USDA Research Center in Clay Center, Nebraska, the average Angus, Red Angus and Hereford cow in America weighs over 1,400 pounds.   The status quo seedstock producers have successfully out-Simmentalled the Simmentals.   Unfortunately, as cow size has increased, profitability has decreased.   It doesn’t matter how big your cattle are if they’re not profitable.

Why are cows as big as they are?

For the past 40+ years… the status quo beef industry has been relentlessly focused on increasing production per cow (weaning weight).   

Special Attraction

Our Missouri Bull Sale will feature a special attraction in the form of a top-sort Red Angus bull.   This bull has a very unique two-color birthmark.   We have never seen a multi-color birthmark – and we have never seen one with such a distinct shape.   This bull is one of the highest rated Red Angus bulls in the Missouri Sale.   He will sell as Lot 20.   Can you see why his name is Bullseye?  

PCC Bulls in Mexico

These two video show two young PCC bulls on El Indio Rancho (The Indian Ranch) owned by Marco Borunda.   This ranch is extremely rocky and steep.   The only way to see it is horseback.   Marco told us he did not think our bulls would have the ability to adapt and survive.   He is now a very strong proponent of Pharo philosophies and genetics.

Old is When…

  • Your sweetie says, “Let’s go upstairs and make love,” and you answer, “Pick one; I can’t do both!”
  • Your friends compliment you on your new alligator shoes and you’re barefoot.
  • A sexy babe catches your fancy and your pacemaker opens the garage door.
  • Going braless pulls all the wrinkles out of your face.
  • You don’t care where your spouse goes, just as long as you don’t have to go along.
  • You are cautioned to slow down by the doctor,

More Market Thoughts

Although cattle prices have been on the rise the last three or four months, we must remain vigilant.   I believe there continues to be a tremendous amount of volatility in our markets.   It won’t take much to send prices higher or lower.   Unfortunately, the odds of prices going lower seem to be much greater than the odds of them going higher.   In fact, I am surprised cattle prices are as high as they are.

More on Mexico

When we flew to Chihuahua, Mexico, we had a layover in Houston, Texas.   The flight from Houston to the Chihuahua City was pretty much straight west.   That was somewhat of a surprise to my preconceived ideas.

Chihuahua is one of 32 states in Mexico.   Chihuahua City is the capital of Chihuahua – and the second largest city in the state.   The city is in a large valley that is pretty much surrounded by mountains.   The elevation within the city is 4600 feet.   The low spots on the ranches we visited were right at 5000 feet.  

The Market Trend

Cattle prices have been on the rise for quite some time.   Below is a 60-Day Market Trendline created by The Cattle Range for the week ending February 17, 2018.   This provides a quick overview of our markets and where they might be headed.   The angle indicates direction and velocity of the trend.   The change from 60 days ago is an increase of 8.21%.   According to the latest CattleFax Update, calf prices are up nearly 20% from one year ago.   All of this is great news – but I advise you to be cautiously optimistic.

Pharo Bashing and Bragging Rights

When I get bored, I sometimes lurk around on a few cattle-related internet forums.   I find this quite entertaining.   This also keeps me up to date on what members of the status quo herd are thinking.   There are more than a few self-proclaimed experts who appear to be totally void of common sense.   I find it interesting that most of the members of these forums use made-up names.   I suspect this allows them to say things they would not say if their true identity was known.

Every now and then… I will discover that Pharo Cattle Company has been the topic of discussion.  

Winter Calving

Without fail, members of the status quo beef industry start talking about calving every January.   Several beef publications start sharing articles and advice on calving.   Members of most internet forums start sharing their stories and thoughts.   There is much talk about calf warmers, blankets and sheds.   There is much talk about calving barns and remote cameras.   There is much talk about calf carriers and sleds to haul the froze-out, newborn calves to the barn – or house.

Soon we will be hearing horror stories about calving in the snow and sub-zero,

Food for Thought

The following quote has been attributed to Thomas Edison.   I think it speaks volumes about the status quo’s herd-mentality way of thinking – or lack thereof.

“Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.”

In my opinion… it’s not that 85% of the people would rather die than think; it’s that they are simply too lazy and/or too afraid to think for themselves.  

Serious about Calving Ease

We are serious about calving ease – because our customers are serious about calving ease.   It doesn’t matter how much growth potential a calf has if it is born dead.   Dead calves have distressingly low weaning weights.   No one has even come close to selling as many genuine calving ease bulls as Pharo Cattle Company sells.

Contrary to what your neighbors think… calving first-calf heifers can be very easy and enjoyable.   Most of our repeat customers are calving their heifers out on open range (green grass) with their mature cows.  

Worth the Wait

Our Spring Bull Sales will be among the last bull sales of the season – but we think they will be well worth the wait.   Where else can you find bulls that were produced by efficient, easy-fleshing, moderate-sized cows that have never been pampered?   Where else can you find bulls that can reduce cow size and maintenance requirements – without cheating you on pounds?   Where else can you find bulls that are guaranteed for calving ease?   Where else can you find bulls that can breed more cows for more years?  

PCC Star Ratings

In addition to EPDs, weights, ratios and ultrasound data, Pharo Cattle Company provides star ratings for the following traits on our sale bulls.   A 5-star rating is the best – with 3-star being about average. 

  • Disposition
  • Calving Ease
  • Cow Longevity
  • Udder Conformation
  • Low Maintenance
  • Fleshing Ability
  • Thickness
  • Muscling
  • Masculinity
  • Overall Rating
  • Hair Coat
  • Fly Resistance

NO ONE else in this business has even attempted to provide you with as much useful information as we do.  

The Ten Cannots

By William J. H. Boetcker (1873 – 1962)

  1. You cannot bring prosperity by discouraging thrift.
  2. You cannot help small men by tearing down big men.
  3. You cannot strengthen the weak by weakening the strong.
  4. You cannot lift the wage earner by pulling down the wage payer.
  5. You cannot help the poor man by destroying the rich.
  6. You cannot keep out of trouble by spending more than your income.

In The Beginning…

In the beginning, God created the cow to eat the grass and other forages that man was not able to eat or digest. I’m sure God’s original cow was very efficient at converting low quality forages into milk and meat. Because of her unique four-stomach digestive system, she was able to eat and digest plants that could not be utilized by man or most other animals. I don’t know what color she was and I don’t know what shape or size she was, but I do know she had the genetic ability to adapt to many different environments.