Resistance to Change –

People hate change!   Nowhere is this more prevalent than in agriculture.   It seems to take years for people in agriculture to make simple changes – even though they know the change will be for their own good.   I must confess that I too am reluctant to change.   I may not hate change as much as most people, but it still makes me uncomfortable.

I read a neat little Seth Godin book entitled Tribes.   In this book, Seth spends a considerable amount of time discussing the status quo and its fear of change.   He believes change is inevitable.   I don’t think anyone can argue with that.   Change is a normal and necessary part of life – and the sooner we embrace it, the better off we will be.

Seth says, “Change almost never fails because it was too early.   It almost always fails because it was too late.   By the time you realize your corner of the world is ready for change, it’s almost certainly too late.   It’s definitely not too early.”   Mr. Godin goes on to say, “There may be a small price to pay for being too early, but there will be a huge penalty for being too late.”

We use the term Herd Quitter to refer to people who have enough courage to break away from the status quo, herd-mentality way of thinking.   It is more about thinking for yourself than anything else.   Following the crowd (herd) and doing what everyone else is doing is never the best way to manage a business.   Dare to be a Herd Quitter.   Dare to enter the New Frontier in beef production.   Dare to make the necessary changes in your operation while you still have a choice in the matter.   The sooner, the better!

Quote Worth Re-Quoting –

“Change before you have to.” ~ Jack Welch

One response to “Resistance to Change –

  1. I have heard the saying… “In agriculture, change happens one funeral at a time”. This is sad but true. Change is scary, but we have the benefit of following other pioneers who have gone before us. The early pioneers had it the worst. Many died from starvation, freezing to death, or scalped. This holistic philosophy of land and animal management has been proven by enough pioneers that the risk is not that great anymore. Well worth the small risk, when the rewards for changing now are so great. Kit offers the kind of cattle that can convert solar energy to pounds of salable beef for the lowest cost to the producer and the highest value to the consumer.

Leave a Reply

Your email address will not be published. Required fields are marked *