After much deliberation, we decided we should try having a bull sale – without actually having a bull sale. Is that possible? Yep! We plan to sell a combined total of over 500 bulls in Missouri, Texas and Colorado – without hauling the bulls to town and without gathering up a crowd of people at a sale barn.
Much changed last week in reference to the coronavirus outbreak. The craziness got crazier – and it doesn’t seem to be slowing down. We are concerned about the health and wellbeing of our customers. We also want to do our part in slowing down the spread of this virus. With that in mind, we decided the most prudent thing for us to do was to not bring hundreds of people together at each of our sale locations.
We will not have physical bull sales in Missouri, Texas and Colorado. We will have remote sales instead. Social distancing is the only way to slow down the spread of COVID-19. That is why nearly all professional sporting events have been canceled. That is why schools and universities are shutting their doors. That is why the Houston Stock Show and Rodeo was cancelled. That is why airlines are cancelling flights – and that is why Pharo Cattle Company will host three remote bull sales this spring.
This is very exciting! Since so many of our bulls are purchased by customers who use one of our three Stay-At-Home options, we have been discussing this option for several years. Until now, however, we have never had a good enough reason to give it a try. Everyone, including the bulls, should benefit from this unique format. We still have a few details to work out – but we do not see any major problems.