The Willingness to Change –

By Kit Pharo


Whether you want to believe it or not, your long-term success in the cow-calf business will be dependent on your willingness to make some changes.   We all have the ability to change – but not everyone has the willingness to change.   Unfortunately, most producers will not change until they are forced to change.

Cattle prices will continue to go up and down, up and down – while the cost of inputs will continue to go up, up, up.   In the last 50 years, the cost of inputs has risen four times faster than cattle prices.   As time moves on, more and more producers will fail to have enough income to cover their expenses.


 Those who would like to increase their long-term profit need to start thinking in terms of production and profit per acre – instead of per animal.   They need to work with nature – instead of against nature.   They need to implement proper grazing management to make the most of every ray of sunshine and drop of rain that falls on the land they control.   They need to reduce and eliminate expenses.   And… they need to produce cattle that fit their environment – instead of artificially changing the environment to fit their cattle.

 Pharo Cattle Company has the low-input, grass-based genetics you will need to produce efficient, easy-fleshing, 3 to 4-frame momma cows that can increase pounds and profit per acre.   Our 3 to 4-frame cows weigh 1100 to 1250.   That’s big enough!   In contrast, most seedstock producers have high-maintenance, 5 to 7-frame cows.   Their bulls will continue to take you farther and farther in the wrong direction.

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