Willingness to Change

Whether you want to believe it or not, your long-term success in the cow-calf business will be dependent on your willingness to make some changes.  Cattle prices will continue to go up and down – while the cost of inputs will continue to go up.  In the last 50 years, the cost of inputs has risen four times faster than cattle prices.  As time moves on, more and more producers will fail to have enough income to cover their expenses.


Those who would like to increase their long-term, sustainable profit need to start thinking in terms of production and profit per acre – instead of per animal.  They need to work with nature – instead of against nature.  They need to implement proper grazing management to make the most of every ray of sunshine and drop of rain that falls on the land they control.  They need to reduce and eliminate expenses.  And… they need to produce cattle that fit their environment – instead of artificially changing the environment to fit their cattle.

Pharo Cattle Company has the low-input, grass-based genetics you will need to produce efficient, easy-fleshing, 3 to 4-frame momma cows that can increase pounds and profit per acre.  Our 3 to 4-frame cows weigh 1100 to 1250.  In contrast, most seedstock producers have high-maintenance, 5 to 7-frame cows.  Their bulls will continue to take you farther and farther in the wrong direction.  Call 800-311-0995 to request a catalog for our two fall bull sales.  Our Nebraska Bull Sale will take place in Valentine, NE, on Saturday, October 27th.  Our Colorado Bull Sale will take place in Burlington, CO, on Monday, November 5th.