Website Privacy Policy

Latest Revision - July 2018

This Privacy Policy describes what information is collected and stored by Pharo Cattle Company as you interact with our website, how that information is used and the rights you have regarding your personal information.

Our Information

We are the Pharo Cattle Company, the data controller with respect to the General Data Protection Regulation (GDPR).

Pharo Cattle Company
44017 County Road Z
Cheyenne Wells, Colorado, 80810

Our website address is:

If you have any questions about this Privacy Policy, please contact us at the above address, by phone at (800) 311-0995 or (719) 767-5541 (local), by email at, or use our contact form.

Information we collect, why we collect it, and how long it is stored


Contact form

Our contact form is the primary tool used to request information from us, and can be used to request changes to your information or to stop receiving content (eg. newsletters or catalogs).  You can access it at

We retain the information submitted via our contact form on our site for 21 days for customer service purposes.  We additionally retain information in an off-site database which is required to perform any services requested (such as receiving our catalogs, or our email or print newsletters), and for direct contact with you.


Email Sharing

We store information submitted via our email sharing forms and your ip address on our site for 14 days in order to handle reports of spam and abuse of our email sharing.



If you leave a comment on our site we collect the data shown in the comments form, and also your IP address and information sent by your browser (eg. user agent string) to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it.  The Gravatar service privacy policy is available here:  After approval of your comment, your profile picture is visible to the public in the context of your comment.

The comment and its metadata are retained indefinitely.  This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.


Registered Users

If you have an account on this site, eg. as a classifieds ad author or to participate in the PCC Discussion Group, we store the personal information you provide in your user profile.  All users can see, edit, or delete their personal information at any time (except they cannot change their username).  Website administrators can also see and edit that information.  Account information is stored indefinitely.


Classified Ads

When you complete a contact form for a classified ad, the information you enter will be sent via email to the owner of the ad, typically an unaffiliated 3rd party.

When you complete the form to submit an ad of your own to us, the information you enter is stored for the duration of your ad and up to 2 years past the ad expiration date as a convenience should you wish to publish the same ad again.  You can request we delete your information sooner either in the comments when submitting your ad, or at thereafter.

Additionally, if you have a site account to login and publish classified ads as as a classifieds ad author, the previous section on Registered Users applies.


PCC Discussion Group

​If you post in our private discussion area, your post and its metadata are retained indefinitely. This is so others can read and comment on your post.



If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included.  Visitors to the website can download and extract any location data from images on the website.  Images uploaded to our site are retained indefinitely, though you can delete them from the media library to remove them if you have an account on our site (if you do not, eg. by listing a classified ad without an author account, you can contact us to request deleting/replacing an image).



Our website uses cookies for various purposes as described in our Cookie Policy.  Cookie usage can be managed under Privacy Preferences by enabling or disabling each cookie category.  The cookies themselves can be managed in your web browser settings.



We use Google Analytics to track and report website usage to help us improve our site and services.  Google's privacy policy is available at

You can choose to disable analytics tracking under Privacy Preferences.


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.).  Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.



When using this website, your IP address and information sent by your browser may be stored and processed for security reasons.  This includes your IP address, http request parameters and http request headers (including browser user agent and http referrer).  This information is kept 30 days.


Spam Detection

When using this website, your IP address and any information sent by your browser can be stored and processed to secure and to protect this website from spam, including any information you submit in a form or comment.  This information will be kept up to 45 days.


Server Log Files

By using this website, your IP address and information sent by your browser can be stored and processed for security and diagnostic reasons.  Your IP address, browser user agent, http request parameters and http referrer may be saved in the server log files for up to 60 days.

Sharing your data


Web Hosting

We share your data with our web hosting providers.  This includes all data in our website database and files, including backup copies, and all website logs.  Our web hosting provider(s):



We share your data with email service providers when emails are sent and received which contain your data.  Our email service provider(s):


Email Newsletters

If you receive our email newsletters, we share your name and email address with our mailing list service provider.  Our mailing list provider(s):


Print Newsletter and Catalogs

If you receive any of our catalogs or our printed newsletter, we may share your name and address with a fulfillment company to have a copy shipped to you.



We share your data with contractors where required for their service, such as our web, application and database developers.  Our service contractors:


Online Services

We share your data with providers of online services we utilize for website security and spam scanning.  Online services we use:



If you place an order with us, we may share your data with our payment processors.


Your Rights

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.  You can also request that we erase any personal data we hold about you.  This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You may request that we correct any information we have stored which is inaccurate

You may request that we correct any information we have stored which is inaccurate.  For this and all other requests, please send a full description using our contact form.